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Case Code: OPER142
Case Length: 13 Pages 
Period: 2019      
Pub Date: 2020
Teaching Note: Available
Price:Rs.300
Organization : Popeyes Louisiana Kitchen, Inc.
Industry :Foodservice
Countries : United States
Themes: Operations and Supply Chain Management/Logistics & Supply Chain/Marketing Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Popeyes Chicken Sandwich – A Marketing Triumph or a Supply Chain Disaster?

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ABOUT POPEYES

 
Popeyes, a chain of fast food restaurants, offered items like chicken, seafood, sandwiches, wraps, kids’ meals, sauces, desserts, and beverages. Headquartered in Miami, Florida, Popeyes was founded in 1972 by entrepreneur and culinary innovator Al Copeland. It recorded revenues of $5.4 billion in 2018. As of August 2019, Popeyes had 905.3K fans on Facebook and 88.8K followers on Twitter...
 
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